The DVC Story
Dynamic Vision Consulting was founded in January 2019 when owner Jenna Richardson recognized a major gap in the lawn care and pest control industry. Many small business owners know their craft inside and out—but marketing their business can feel overwhelming. Hiring a full-time marketing manager is often out of reach, and navigating the ever-changing world of digital marketing, branding, and customer acquisition can be a challenge. After years of success helping grow companies within the industry, Jenna saw an opportunity to help service businesses bridge that gap. Dynamic Vision Consulting was created to give small and mid-sized companies access to strategic marketing guidance, creative direction, and proven growth strategies—without the cost of building an in-house marketing department. Today, DVC partners with lawn care and pest control companies across the country, helping owners plan smarter marketing campaigns, develop creative strategies, execute programs, and analyze results that drive real business growth.
Today DVC helps guide small business owners’ through their marketing plans, creative concepts, execution, decisions and results analysis.
Who Am I Anyways?
Jenna Richardson
Owner | Dynamic Consultant
Jenna Richardson brings more than a decade of marketing experience in the green industry, with a focus on helping service-based businesses grow through strategic marketing and brand development. She holds a B.A. in Information Design and Corporate Communication, and during her college years interned with two design agencies where she developed a strong foundation in branding, visual communication, and marketing strategy. In 2010, Jenna accepted a Marketing Manager position with Lawn Dawg, a regional lawn care company in the Northeast. While working full-time, she also returned to school to earn her Global M.B.A. During her 7.5 years at Lawn Dawg, Jenna helped drive significant company growth using a mix of traditional and digital marketing strategies. Over that time, the business expanded from $5.6 million to $15.9 million in revenue, prior to its acquisition. In 2017, Jenna stepped into the role of Director of Marketing for a lawn care company in Ohio, where she implemented new marketing strategies that resulted in a 57% increase in lead activity the following spring. It was during this time that Jenna realized the value her experience could bring to other service companies. Encouraged by industry peers and colleagues, she launched Dynamic Vision Consulting to help lawn care and pest control businesses develop stronger marketing strategies and achieve sustainable growth.
During her early years at Lawn Dawg, Jenna went back to school to earn her Global M.B.A. Over the course of 7.5 years at Lawn Dawg, through traditional and digital marketing strategies, Jenna helped grow the company from $5.6m to $15.9m prior to their acquisition.
In the fall of 2017, she became the Director of Marketing for an Ohio lawn care company where she drove a 57% increase in lead activity the following spring. It was at this moment, Jenna realized it was time to follow the recommendation and encouragement of many industry peers to begin marketing consulting.
Let’s Build Your Marketing Plan
Every business has goals—but achieving them requires the right strategy.
Dynamic Vision Consulting helps lawn care and pest control companies turn ideas into actionable marketing plans that produce real results.
Schedule a consultation to start planning your next phase of growth.